Creative Platforms Development, Strategic Horizon
identifies core Creative Platforms that enable
clients to introduce and reinforce their core brand
strategy throughout all their creative advertising
Clients can ensure their creative image consistently
matches their brand strategy by applying a creative
template. Strategic Horizon defines how this
connection can occur by describing the color, time,
copy writing, layout and design principles that will
be used as a creative common denominator.
Strategic Horizon presents up to three different
creative ads or posters that best illustrate,
visually, how this creative platform can be
implemented in advertising.