ideaFor international conducts both primary and secondary market research according to the specific intelligence needs of the client. Primary research includes online surveys, focus groups, telemarketing surveys and personal interviews.

ideaFor international determines study goals, survey instrument and design, data gathering methodologies and evaluation principles. Secondary research includes review, analysis and interpretation of industry reports and analyst opinions, publications and public records.

In all cases, ideaFor international presents detailed findings and reviews strategic implications and recommendations.