international conducts both primary and secondary
market research according to the specific
intelligence needs of the client. Primary research
includes online surveys, focus groups, telemarketing
surveys and personal interviews.
ideaFor international determines study goals, survey
instrument and design, data gathering methodologies
and evaluation principles. Secondary research
includes review, analysis and interpretation of
industry reports and analyst opinions, publications
and public records.
In all cases, ideaFor international presents
detailed findings and reviews strategic implications